CASE STUDY

This Beauty Entrepreneur Went From LOSING Money To A 4X Return On Ad Spend

It’s not enough to have a killer product, you need to communicate its awesomeness to your future customers.

It's a perfect match

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Perseverance is failing 19 times and succeeding the 20th.” – Julie Andrews

If you are a small business owner, then you know what it is like to put everything on the line. That is what we love and appreciate about this next business: its owner is 100% committed and invested. 

After being told “no” a thousand times and that it will simply be a “giant failure,” she persevered. 

She had the experience from being a professional makeup artist working with celebrities and she had the product, an eyeshadow palette that’s paint-by-number. Making a complex job incredibly simple. 

All of her years of experience and learnings broken down into 4, easy to master, steps.

Where She Started

She ran into a problem that we come across often; she had a great product and vision, but didn’t know how to market it. 

You can have the best product in the world, but what good does it do, if it spends its entire life sitting on the shelf because nobody knows about it?

It’s not enough to have a killer product, you need to communicate its awesomeness to your future customers. They need to be educated on its purpose and shown its beauty. What issue does your product solve and which type of people will benefit from it the most? 

Luckily for her, we are the marketing experts and relieved her of this burden. We compiled her branding, product, and messaging into one cohesive strategy to build a relationship with her audience and guide them through the purchasing product. 

People want beautiful looking makeup that’s easy to apply and are willing to invest in products that save them time!

What We Did

Once AdVenture Marketing took over we implemented our split-testing and sales funnel methods to maximize sales. We took our already proven methods from other areas of expertise and tweaked them accordingly to fit their needs.

 The first month we spent $9000 – that’s 150% of their previous year’s budget spent in 30 days. 

Not only were we scaling their business and acquiring new clients we brought in $39,000 in that first month with a ROAS over 4! Every single dollar they were pouring into their Facebook ads was being quadrupled into revenue. Talk about a wise investment! 

Now, there is tons of Long Term Value from acquiring new customers through ads and gaining repeat business, but it’s the absolute dream when you can also make a significant profit from those same ad campaigns. This is not always the case, depending on the business’ goals and highest priority metrics. 

The Future Looks Bright

We are ecstatic that this business chose to work with us and allow them to turn a dream into a reality. That a single product in the beauty industry could allow her to grow to the next level, to invest in more products, staff, and marketing needs. Now she has a devoted community of makeup users who can’t go back to using a regular eyeshadow palette.

Let us do the same for your business! Feeling stuck with where you’re at and want to breakthrough to your next level of potential? Then reach out to us and see why you should work with AdVenture Marketing. We want to partner with you, in the long term, to help your business succeed!

#StayAdVenturous

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