This company sells jewellery for grandparents to buy their grandchildren as gifts with all sorts of loving and caring messages inscribed on them.
While they have been around for a few years and their business has been growing steadily, they were absolutely blown away by choosing to work with AdVenture Marketing. Their goal was to acquire new clients and benefit from the long term value of seeing repeat business.
Before AdVenture Marketing
Before working with us, they had spent $700,000 in Facebook ads over 8 months and got a solid 1.62 ROAS. Not a bad return at all! Spending an average of $87,500 a month and receiving $140,000 in revenue.
They had a campaign that was decent, but definitely not optimized and they had grown overly comfortable running the same ads for far too long. Their frequency had gotten very high over time as they retargeted the same old people with the same old ads. It was time to spice things up.
They chose to work with AdVenture Marketing when they finally decided a change was needed. We created tons of brand new video content and experimented with different video sizes for Facebook and Instagram ads to optimize the mobile experience.
We also ran a very successful Black Friday/Cyber Monday, followed by a Christmas campaign, retargeting individual products while incorporating Dynamic Product Ads to increase revenue.
After Working With AdVenture Marketing
All-in-all we achieved a 2.16 ROAS while increasing our spend to over $1 MM on ads over 4 months; that’s a $250,000 per month spend, basically tripling what they used to spend, meanwhile they saw a ROAS increase, not decrease, as they scaled. That pushed their monthly revenue to $540,000. A solid 3.8 times greater than when they started working with AdVenture Marketing.
Sometimes businesses see a decline in ROAS as they scale, but the amount of both revenue and profit increase significantly. It’s like getting a piece of a massive pie, instead of having the entire little pie to yourself. But in some cases, like we have here, they actually got a bigger piece of a bigger pie and who doesn’t love pie! We did it for them and we can do it for you.
Let us do the same for your business! Feeling stuck with where you’re at and want to breakthrough to your next level of potential? Then reach out to us and see why you should work with AdVenture Marketing. We want to partner with you, in the long term, to help your business succeed!
#StayAdVenturous
